putting a beauty brand in the eyes of the beholders
Lancôme was looking to develop a digital content program to connect with a consumer base who was increasingly researching and purchasing cosmetics online.
Phear Creative created an online content program anchored by two different video series. The first series is hosted by Lancôme spokesmodel and #1 subscribed female on YouTube, Michelle Phan. This groundbreaking campaign featured Michelle conducting 'how-to' videos with Lancôme products and was credited as a big success for the brand.
Lancôme sponsors and supports some of the world’s most interesting art events, parties and happenings, and our second series brought these exclusive experiences to life online. By directing short documentaries about each event and scoring them with original music by up and coming artists, we gave the consumer an insider's perspective and connected them with the brand like never before.