MetLife Stadium: Bringing the Irish Pub Experience to a Legion of Sports Fans
In 2013, Pernod Ricard approached us with a unique opportunity to promote their Irish whiskey brands — Jameson, Paddy and Power’s — by creating a bar at MetLife Stadium.
Our solution: The Bow Street Irish Whiskey Bar.
Pernod Ricard’s Irish whiskey brands now preside over the coolest, most inviting watering hole at the stadium. Fans now have a place to warm up over a glass or two during late-season football games. Or to commiserate when things inevitably go wrong for the Jets.