PADDY IRISH WHISKEY: A New Irish Whiskey With Flavor
PADDY Irish Whiskey is an authentic Irish brand with a rich heritage. Problem was, most consumers in the US didn’t know about it.
That’s where we came in.
Based on ethnographic research, a solid understanding of the whiskey landscape and a good bit of hands-on research, ahem, we developed a unique brand positioning and identity that are vastly different from any whiskey in the market. Where most brands are serious and individualistic, we recognized an opportunity to focus on fun. In that spirit, we created an upbeat, jovial and irreverent personality for the brand.