Pike Creek: Launching a Brand New Whisky From The Ground Up 


Pernod Ricard asked us to help them build a small-batch whiskey from the ground up.  Combining what we learned from small-batch connoisseurs with the unique truths of the brand itself, we created “Crafted by the Elements.” A brand identity and platform that successfully piqued consumers’ interest in Pike Creek Canadian Whisky. And, in an independent consumer study, our TV commercial ranked as the third most effective whiskey ad of 2012.


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